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Why is it important to provide the price with all the details?

Why is it important to provide the price with all the details?

One of the most important aspects of wholesale trading is making the prices depend on the order quantity. As a matter of fact, each price is subject to negotiation as long as the buyer intends to order a large quantity of products. Of course, quite often the trade talks are focused on the opposite, i.e. the minimum order quantity.

The situations presented above, though different, can be solved in the same very simple way. How? 

We recommend preparing price ranges for each offer, which should depend on the quantity ordered.

 

First of all, the minimum order should be indeed the minimum quantity of products that can be ordered.

Sure, there is a possibility that the buyer will contact you to ask if you can realise an even smaller order, but this is not that much important. The main issue here is to make sure the given quantity not push off potential buyers. Example: I set a minimum order quantity as 100 pieces, yet I would actually sell even 10 pieces if someone asked me to. There is a huge difference between the two, and the chances are there will not be as many clients interested in purchase, especially if they are some smaller companies. By setting the minimum order at 10, I can actually attract them to my offer instead, while those interested in larger orders will still be there.

The price range should not be large.

Many buyers will decide to buy several additional pieces just in order to get a lower price per piece. Thanks to that the products can be sold quicker. Example: if the price for 10 pieces of the product equals the price for 1000 pieces, you will not feel motivated to increase your order quantity. On the other hand, if seller lowered the price every 100 pieces:  10-99, 100-199, 200-299 etc., your attitude would be surely different. Changes in the prices may be small at the first sight. It is just important to make them visible at all.

Merkandi allows you to configure the price ranges in your offers. While adding an offer, you just need to check the box “Price depends on the quantity” in the “PRICE OPTIONS” field, and then set the range (quantity from… and quantity to…) and the price, so that each buyer can see such information in your offer. 

Author:

Merkandi

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