There are many factors that determine attractiveness of an offer. Some of them are dependent on us, others not. One of the thing we should do to boost the ad’s appeal is improving its visual side by processing the pictures of the goods. You must remember that the photo is what focuses the buyer’s attention on, regardless which trading platform you are using. If you want the buyers to familiarise themselves with YOUR offers, what you need to do is to take care of their graphic content. In the further part of this guide, you are going to find out that it actually takes quite little time and does not require much work from your part.
DON’T ADD pictures which are:
Small - a picture 50x50 pixels does not represent absolutely anything, it is unclear, and after scaling up it just looks awful. Note that the main picture is enlarged to fit the 290x290 thumbnail size.
Unclear - if you cannot see much in it, the buyer will not see much either.
Uncropped - the main part of the picture should be dedicated to the products you offer. If the photo is mostly displaying your warehouse, we suggest setting it as the photo of your company in the Wholesaler’s Data section, Additional Information, in My Account. [https://merkandi.co.uk/dashboard/wholesales/additional/], and taking a couple of new pictures of the product you are selling.
ADD pictures that are:
In high resolution - remember that the main picture is enlarged to fit the 290x290 thumbnail size. The better the product looks in the thumbnail, the more probable it is that your product will attract potential buyers.
Clear - it applies not only to the product but also its package, pallet and transportation securities. It is also important to expose any defects and damages the goods have. Thanks to this you will avoid unnecessary trouble and misunderstanding with the buyers.
Representing the product, not the surrounding - a sale offer must contain a picture that focuses on the products offered.
How can you easily process the pictures?
A smartphone application - no matter which operating system is used by your phone, you always have access to some basic photo processing features of the application installed by default on your device.
Pixlr (https://pixlr.com/) - a free graphic application that can help you process the pictures. It runs in a web browser so it suffices to register a free account on the website, to which we provided a link above.
IrfanView (http://www.irfanview.com/) - a free software for basic photo processing, including features of changing the format, sharpening and cropping.
